1. Ad analysis

The Absolute Pure Distilled Drinking Water advertisement creates a refreshing and pure ambiance by using a white background that signifies purity and a green color for a nature-feeling. The variety of fonts used also compliment the mood of the ad as the fonts look so clean. Meanwhile, the font and the green color used for the "Absolute", emphasizes the brand name. The copies are well-arranged for it doesn't overshadow the visual. The idea of using a heart shape above the Absolute bottle might be aligned with the love for pureness and cleanliness that speaks about the total message of the Absolute Pure Distilled Drinking Water which is, "giving purest form of water for the family. The ad campaign of "Pure Water. Pure Love." creates an image of the brand as about being trustworthy, sincere and clean.

2. Ad analysis

This  Havaianas advertisement creates a jolly-summer feeling because of the colorful visuals that it used, such as the colored coconut trees, fish,  fruits, and other stuffs. The entire layout is full of graphics. There is no more white space. The background or setting gives us the picture of a colorful summer with havaianas. The ad is also attractive and very eye-catching. There are less written elements found. And the idea of "always summer" might be aligned with having a summer feeling everyday. Thus, creating a perception from the readers especially potential consumers that every time they saw or hear about "summer", they will certainly remember of havaianas.

Brand Image

This RRJ's advertisement, with it's campaign "Live your style" creates an image of the brand as about being unique, standing differently among others and following not with the common or usual style of everyone. This ad shows that RRJ clothing line can provide a unique style of clothing without compromising your own style.

Positioning

This BMW X3 advertisement positioned its product as a highly competitive car over different brand of cars, and has built the success of its product based on the position of having an ultimate driving machine combined with a class-defining roominess with an exceptional elegance. Thus, it reflects the positioning approach as it further defines and differentiates its entire product line as less emissions and more driving pleasure.

Inherent Drama

This Belo Essential SunExpert advertisement uses inherent drama because it uses a substantial visuals of a lady in a two-piece bikini, that is in a half-lying position on a sand, smiling under the light setting, thus emphasizes that using the Belo Essentials SunExpert will give you a worry-free feeling from the sun's damaging ultra-violet rays.

Unique Selling Proposition

This Pond's advertisement uses unique selling proposition because the brand stated that it has a unique and specialized formula, which is the salicylic acid that moves within the skin pores and thus, giving a clear solutions to fight against pimples. By stating its specialized formula , it provides an advantage for Pond's Clear Solutions product over other facial wash products, particularly ordinary soaps, to inform readers and as well as persuade them, especially potential consumers of the benefits of using the Pond's Clear Solutions.