The Absolute Pure Distilled Drinking Water advertisement creates a refreshing and pure ambiance by using a white background that signifies purity and a green color for a nature-feeling. The variety of fonts used also compliment the mood of the ad as the fonts look so clean. Meanwhile, the font and the green color used for the "Absolute", emphasizes the brand name. The copies are well-arranged for it doesn't overshadow the visual. The idea of using a heart shape above the Absolute bottle might be aligned with the love for pureness and cleanliness that speaks about the total message of the Absolute Pure Distilled Drinking Water which is, "giving purest form of water for the family. The ad campaign of "Pure Water. Pure Love." creates an image of the brand as about being trustworthy, sincere and clean.
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