2. Ad analysis

This  Havaianas advertisement creates a jolly-summer feeling because of the colorful visuals that it used, such as the colored coconut trees, fish,  fruits, and other stuffs. The entire layout is full of graphics. There is no more white space. The background or setting gives us the picture of a colorful summer with havaianas. The ad is also attractive and very eye-catching. There are less written elements found. And the idea of "always summer" might be aligned with having a summer feeling everyday. Thus, creating a perception from the readers especially potential consumers that every time they saw or hear about "summer", they will certainly remember of havaianas.