Monday, August 20, 2012

Positioning



This BMW X3 advertisement positioned its product as a highly competitive car over different brand of cars, and has built the success of its product based on the position of having an ultimate driving machine combined with a class-defining roominess with an exceptional elegance. Thus, it reflects the positioning approach as it further defines and differentiates its entire product line as less emissions and more driving pleasure.

No comments:

Post a Comment