Unique Selling Proposition

This Pond's advertisement uses unique selling proposition because the brand stated that it has a unique and specialized formula, which is the salicylic acid that moves within the skin pores and thus, giving a clear solutions to fight against pimples. By stating its specialized formula , it provides an advantage for Pond's Clear Solutions product over other facial wash products, particularly ordinary soaps, to inform readers and as well as persuade them, especially potential consumers of the benefits of using the Pond's Clear Solutions.